The rider agent

[fourfive]

Here's an old picture of my now long-gone village motorcycle dealer showroom. Can anyone satisfy my curiosity and tell me what " The rider agent" refers to? I have a slightly later picture of the showroom with the wording painted over.

[Matt_Harrington]

Lovely period photo.
Matt

[McCabe-Thiele (Ted)]

Is that the original premises in Eckington where Charlie Freemans was?

288227279_10229523428009494_9080041335285400494_n by Macabe Thiele, on Flickr

[andy120t]

Maybe 'the rider'  was a brand of something...riding gear? Dig out the old magazines and scan the adverts!

[K2-K6]

Agent in that orientation suggests working for the rider to procure motorcycle on behalf of the rider prospective owner.

Perhaps not affiliated to or contracted to a certain brand/factory. Perhaps as we'd understand it now, a free agent.

Seemed to exist as non tied and would buy in from other local proscribed dealers on a trade basis to supply demand when someone came in to buy something.

Possibly 

[fourfive]

Is that the original premises in Eckington where Charlie Freemans was?

288227279_10229523428009494_9080041335285400494_n by Macabe Thiele, on Flickr

Yes, that's the place

[SteveW]

If anyones interested, there is a Facebook group The Golden Days of the Motorcycle Shop.
Some cracking old pics of long gone dealers.